We are all addicted to our phones.
But, how important is mobile usage in terms of internet usage, sales, and email?
Let's take a look...
Firstly, here's the data on mobile traffic across the globe;
Pretty conclusive - mobile is now the most-popular way to access the internet.
But does this also lead to more purchases on mobile devices though?
Data from Smart Insights revealed that $1 billion in sales came from mobile emails (during their study of Black Friday and Cyber Monday sales on Shopify).
In fact, mobile usage is now so prevalent, people in the US are using their cellphones more than they watch TV (EMarketer);
On average, people in the US spend 3hrs 54 mins on their cellphones a day - over half an hour longer than TV viewing time per day.
We truly are addicted to our cellphones - they're an integral part of our lives as this study found;
Just look at these numbers and you'll see how dependent on their phones, people truly are;
- 79.5% of people use their phone as an alarm
- 87.8% feel uneasy about leaving their cellphone at home
- 55.4% admit to using phone while driving
- 75.4% self-confess to feeling addicted to their phones
- 65.6% check their cellphones upto 160 times per day!
- 57.4% use their phone while on a date
- 64.2% confess to texting someone in the same room
- 60.6% have upgraded their cell in the last 12 months
The question is;
Is this also reflected in the data about email usage though?
A detailed study found that;
- 55% of people check their email before they go to work in the morning
- 17% of people in the US check their email the moment they wake up
- 33% of millennials check their email the moment they wake up
And it's not just checking emails either.
This also translates into purchases and other online transactions.
As production of 5G phones ramps up, people will be performing more of their internet, viewing and purchasing habits on mobile, as this data shows;
It's predicted that there will 424.5 Million 5G phones shipments a year by 2023!
With widespread access to high-speed internet, this paves the way to mobile usage being the everyday way to access the internet and make purchases.
Cellphone ownership is way up too.
The share of Americans that own smartphones is now 81%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.
Add to this, the fact that data shows more and more emails are being sent every day;
The number of people using email, worldwide, is also growing rapidly, as a Statista study shows.
In 2019, the number of global e-mail users amounted to 3.9 billion.
This is set to grow to 4.48 billion e-mail users in 2024;
- 2019 - 3.93 billion email users
- 2020 - 4.04 billion email users
- 2021 - 4.15 billion email users
- 2022 - 4.26 billion email users
- 2023 - 4.37 billion email users
- 2024 - 4.48 billion email users
The trend towards checking email on a mobile device is highlighted by the uptake of Google's Gmail service.
According to Statista, there were 1.5 billion Gmail users in 2018.
TechJury measured this to have grown to 1.8 billion Gmail users in 2020;
Gmail currently owns 43% of the email service market share, according to 2020 data.
This is important, because 75% of all Gmail users access their email on mobile devices.
To put this into even sharper perspective;
Litmus shows 27% of all email opens worldwide take place on Gmail!
Your emails need to look great on Gmail and mobile, otherwise your opens, clicks and sales will suffer.
So just how many people are using mobile to read their emails?
Let's take a look...