If they think they know exactly what it's going to be about.
They won't even bother downloading it.
Make sure you connect everything in the title of your freebie and the way you describe it to your prospects' ultimate goal.
This may be money, weight loss, getting good sleep at night, etc.
Whatever you do, don't call your freebie "a freebie", don't refer to it as a "free report" or a "free PDF".
This is an absolute snooze fest.
If you do this you are guaranteed to turn off your prospects instantly.
Okay, so we've spoken about how you create the best title for your freebie.
Now it's time to talk about how to actually create your digital freebie...