And not necessarily your product or service.
Getting people to buy from you becomes a natural byproduct of your email marketing strategy.
Rather than you telling people over and over to;
"Buy this, buy this, buy this"
Or trying to convince them to buy your product using offering discounts, coupons, and so on.
If you create what we call "edutainment" emails, people will want to buy your product.
You will need less persuasion.
You can make more sales and charge higher prices.
And, importantly, you can send emails more often and get less people unsubscribing.
You need to get out of the habit of thinking that your product or service is where the value is.
The value, if you do this correctly, is inside your email.
When you use this combination of education and entertainment in every email you send then every time you broadcast your list, you are delivering value.
This way you are building a raving army of fans.
They love your content and hang on every word you say.
This moves away from disruption marketing (where you're trying to interrupt a prospect going about their day) to attraction marketing (where people are attracted to your content and actively seek it out each day).
They want to know what happens next in the story.
They want to read your next email.
They want to click your next link.
Okay great - now let's get into this in more detail and talk about...