Put all of them together and you will have successfully created the "Waterfall Process".
Here are all the stages of this -
It is the journey your prospect takes from the top of the waterfall (receiving your email) to the bottom of the waterfall (clicking your link and buying something).
The Waterfall Process
#1. Receive Your Email
#2. Read Your Subject Line
#3. Open Email
#4. Start Reading the First Line of Your Email
#5. Continue to Read the Entire Email
#6. Click Your Link
As you can see - there are many steps involved, so here's the low-down...
Your chosen subject line plays a very important role in all this.
The story or angle you choose for the subject line must be relevant and consistent throughout the entire waterfall process.
What this means;
Whatever makes your subject line stand out must also be referred to in the opening line of your email, the main content of the email and in the link or call to action at the end.
Most businesses get this completely wrong;
They use a subject line that might get opens but results in very low clicks and sales because they don't carry that idea through to the content of the email.
If you are not getting enough sales from your emails this is probably why.
The other big factor is:
To make sure your email reaches their inbox in first place.
You don't want to get spammed or junk filtered!
Beware - having the wrong subject line can cause this.
You need to have this waterfall process at the forefront of your mind as you are brainstorming ideas for your email subject lines.
And don't forget to start with the end in mind;
If you are sending prospects to a particular salesletter or offer then be sure to reflect that kind of language, wording and positioning in the email you send and subject line you use.
People don't want to be surprised.
They do not like feeling they have clicked one thing but are now being presented with something else.
Before I write a subject line I will often look at the offer or salesletter first to see which headline is being used.
Doing this means you can "mirror" this in your email subject line, opening line and call to action.
This gets you stellar results for your campaigns.
Now it's time to discover;