I just explained what was going to happen.
I told them I was doing a weird experiment, that I had a spare day in my promotional calendar, and that I wanted to generate sales.
Nothing too complicated.
Just being transparent, and telling them what's about to happen.
And of course, including a link for people to buy the offer in the first email.
The offer question is for my flagship list building programme called List Building Black Ops and it regularly sells for $197.
But for the duration of this special, one-day promotion, I made it available for just $97.
But notice how I give a reason, and explanation behind this, and everything that I do in each email.
This helps to prevent push-back.
If you don't tell people what you're doing and why you're doing it, they will jump to their own conclusions.
They will make assumptions about your email marketing strategy and either complain, unsubscribe, or just delete your emails.
This is why you need to be upfront with your subscribers.
It's time to move on to...