This can make it easy for you to get started building your email list.
Great. Now let's discuss how to;
Step 10. Create the Best Opt In Landing Page
Your headline is the most important thing.
The first words that people see on a page have the biggest influence on whether they take action or not.
For this reason, you should spend a good amount of time creating various headlines.
You can then put them away for a day or two...
Revisit them after a couple of days choose your favourite.
You should also try and split-test the headlines on your page.
Many website builder and landing page builder tools enable you to do split testing like this:
Even if you do a simple A / B test of one headline versus another you will find one gets you much better results.
You can keep repeating this process to improve your optin rate further and further over time.
Keep your landing page short and simple.
You can include bullet points on a opt in page but it's really the main headline, and the text that is closest to the optin button / box, which is going to have the biggest impact.
"If you've done everything else right, and you're driving targeted traffic, then you've done a lot of the pre-selling of getting people to join your list already."
It shouldn't take a lot of words on your landing page if you've pre-framed well beforehand.
Make sure the opt-in box or button is above the fold.
What this means is - it appears on the first screen when viewing, without having to scroll.
Make sure this is also the case when viewing on a cell phone.
In fact, always have your phone out, and within easy reach, so you can look at your webpages, as you're creating them.
Be sure to include a spam or privacy statement underneath your opt in box.
Here's what I use, feel free to copy it;
We take your privacy very seriously. We will never sell your information.
This doesn't have to be long, but you want to give people the peace of mind that their email address is in safe hands.
To stay on the right side of pay per click companies and big tech, you should make sure you have links to your privacy pages, terms and conditions, and contact pages at the footer of your landing page.
As far as the text on the "subscribe" button (or call to action), you should write this from the prospect's perspective;
"Yes, I want access."
"Yes, give me access now."
"I want to download this."
Once you've done this you need to...
Step 11. Use These Simple Strategies to Boost Your Optin Rate
One of the key factors when creating your landing page copy is to evoke curiosity...
Use words and descriptions, which make people excited to see what they will get after they've entered their email address.
You need to give them enough information to take action, but not so much that they think they know the full story without even having to subscribe.
I would also highly recommend using a two-step process.
This means people first click on a button,then they enter their email address.
If you have a long form with first name, second name, email address, and so on, all visible, it will turn people off.
Use a simple button.
And then when people click on it, have a simple box that asks for their email address.
I've been doing this for over 20 years, I've made millions of dollars from email marketing and...
"I recommend you do NOT ask for a subscriber to enter their name - it's just an extra hurdle for them and the personalization benefits don't out-weigh the increase in subscribers."
In terms of the software tools you can use to build an opt in page, there are many options available.