It creates clean, professional and high-converting landing pages and it also includes a simple split-tester;
You can change your headline and;
Run it against the variation.
This enables you to find the best-performing headline, fast.
Before you create a landing page, you should brainstorm multiple headlines.
Then test them live on your target audience, using split testing.
Okay, let's move onto;
Step 2. Adopt the "Less is More" Approach (with Landing Page Examples)
It's easy to fall into the trap of thinking that the more benefits and features you can list on your landing page, the better.
I'll hold my hands up;
I admit I've made the same mistake;
In fact -
There are some landing page examples which I show you right here in this training, which are a little bit overcrowded.
The only reason I'm including them here as an example, is because they worked.
These are the exception, not the rule.
"The cleaner and easier your landing pages are, the more subscribers you will get."
There are certain emotional triggers you need to hit on and certain benefits you must list on your landing page.
But don't get too bogged down in details.
Some of the best-performing landing pages I've created had very little content on them.
Take this one;
This was a simple landing page, offering details of a new opportunity.
It makes a big play on curiosity.
Very little is revealed on the landing page.
There are no bullets.
No images, and no real explanation.
But that's part of the reason for its success - people love to find out the solution to a mystery.
This simple landing page got an 86% opt in rate.
Let's take a look at another one, this landing page was used along with a space-themed promotion;
I posted a simple video on YouTube, with a space theme (linking interstellar travel with getting website traffic).
The landing page was connected to this theme as you can see with the starfield background.
But there was very little other information on there.
A simple promise, and a big green button to unlock that promise.
"Don't over-complicate things - make a promise and show them how to get it."
Here's another example.
This was a live call I did with my good friend Richard Legg;
As you can see, the design is very simple.
There's a picture of Richard and I to build the connection in the prospect's mind between the two of us.
There's a big promise in the simple headline, and also a sense of scarcity related to the fact this call is not going to be recorded.
Again, very simple page, which performed very well indeed.
Here's the next step for you...
Step 3. Use Fascination Bullets
Fascination bullets are a type of bullet points which create a big sense of curiosity in the mind of the reader.
They simply have to know what you're talking about in the specific bullet point.
You create this white hot desire for them to get the answer.
Bullet points are normally used on sales letters.
In fact, over the course of my 20 year internet marketing career, I've probably written many 1000s of bullet points.
"I've had people come up to me at marketing events and say they've bought my products specifically because of an individual bullet point they saw on a sales letter!"
This shows you how powerful bullets can be.
You want to keep your landing page simple, and to the point - using bullet points can help you summarise key benefits.
As you can see in this example, the bullet point points used here, tapped into people's desire to generate revenue online;
The landing page example above (about memes) got a 58% opt in rate.
The bullet points above also reference a secret formula, and a mysterious method which creates even more curiosity.
Your bullet points need to focus on WHAT people can achieve, but not HOW they can achieve it.
Focus on the result they can get, not the method they will employ to get there.
This way, you raise a question in the mind of the prospect.
"Prospects get hyper-curious and will subscribe to get their hands on the answer to your bullet points."
Here's one of the landing pageexamples for this - we created this one for a client in the engineering niche;
These bullet points specifically tapped into a sense of fear in the prospect.
They suggest potentially negative outcomes.
They infer that if the prospect doesn't get the information on the other side of the landing page, bad things may happen.
Bullet points make the prospect desperate to get their hands on the information.
This increases the opt in rate.
You also need to...
Step 4. Deploy The Little-Known "Two-Step, Teaser Method"
This is a simple method you can apply to quickly increase your opt-in rate.
In a classical, less-effective, one-step opt in, there is usually a box for the prospect to enter their name and email address, right on the page, like this;
Don't get me wrong.
This CAN be effective.
And like all the strategies I recommend you should test this for yourself.
From my 20 years of experience, going to a simpler, two-step approach, improves opt in rates.
"The two-step approach simply uses a button, which people click on to launch a pop-up where they enter their email address."
This is all about getting people to take micro commitments.
If you present people with a large form where they have to enter their first name, their last name, their email address, their date of birth and blood group and so on you will put them off from taking action.
But if you just present them with a simple button like;
"Click Here to Get the Free Thing"
Then it's easy for people to take that first step.
Not everybody will then enter their email address, of course.
But you will, based on my results, get more people opting in over all.