It doesn't guarantee that they're going to read it to the end.
Or they're going to click the link at the end.
This is where the waterfall process comes in;
#1. The prospect receives your email into their inbox
#2. Your prospect notices your email because subject line stands out
#3. They open the email
#4. The first sentence of your email draws them in to start reading
#5. The main content of your email entices them to read it in full
#6. A compelling call to action at the end of the email gets the click and the sale
Each one of these steps is a vitally important component of all email marketing best practices.
If you get any one of these steps wrong or miss them entirely.
The chances are you will not be getting a good return on investment from your email marketing.
Many businesses focus on making sure they have catchy headlines or subject lines.
But they miss out on deliverability.
So their emails are not even reaching the inbox in the first place.
Alternatively, some businesses obsess on making sure that emails get to the inbox of prospect but then not writing the best subject lines that stand out, so nobody even opens them.
But even if your email DOES get received, reaches the inbox, stands out and gets people to open it that really is only half of the battle.
Once somebody opens your email - this is where the challenge begins and why you need to...